Why Is Claim Substantiation Important?
Misleading, exaggerated, or unsubstantiated claims may lead to non-compliance findings during inspections, administrative sanctions and penalties, product withdrawal or recall, and damage to brand reputation. For this reason, every product claim must be supported by scientific data, verified through appropriate testing and documentation, and formulated in line with applicable cosmetic regulations. Particular care should be taken with claims such as “hypoallergenic,” “dermatologically tested,” “clinically proven,” or “100% natural,” as these are subject to strict regulatory scrutiny.
Within the scope of claim substantiation, the following elements are assessed:
- Accuracy of the ingredient list (INCI compliance)
- Scientific justification of product claims
- Test reports and laboratory analyses
- Compliance of Responsible Person and manufacturer details
- Accuracy and regulatory appropriateness of label translations and terminology
- Compliance of advertising and marketing statements
- Each element is reviewed to ensure that all claims are clear, accurate, and fully supportable.